ICANIWILL - Perform at the highest level, always!
In 2007, ICANIWILL's founder Gustaf Ollas started blogging about his everyday life and this quickly developed into a training blog. The blog quickly became one of Sweden's largest blogs for training and diet.
I CAN I WILL - Drive and motivation
Gustaf put a post-it note with the words I CAN, I WILL on his bathroom mirror to keep his drive and motivation during challenging times. These words became a daily reminder to focus on his goals and keep fighting to reach them. Gustaf spent many hours at the gym and realized that there was a space in the market for functional and stylish sportswear. The supply of Swedish sportswear was simply not enough.
Today, ICANIWILL is one of the fastest growing sportswear brands in the Nordic region and a well-established company in the European market. Through innovative garments with high quality materials and technical details, we at ICANIWILL want to help our customers perform at the highest level. Always.